Basic Knowledge About Trademark Registration
Registered marks legally protect names, logos, and designs, and help their owners distinguish their products or services from the others. They can unmistakably help consumers verify the sources and qualities of the products being produced or services being provided. Whether you are a brand manager, business owner, graphic designer, sales or marketing personnel, it is very important to have your product or corporate names protected as trademarks before anyone else can take advantage of your branding effort!
Marks can be any word, design, slogan, sound, symbol as well as nonfunctional aspect of packaging. Marks can be placed into 4 categories:
- Trademarks – Marks that identify products, such as Nike, Red Bull and Coca-Cola.
- Service Marks – Marks that identify services, such as FedEx, Hilton, and Kasikorn Bank.
- Certification Marks – Marks that guarantee that the products or services bearing the marks meet certain defined standard or has particular characteristic, such as Halal, ISO, FDA approval mark.
- Collective Marks – Marks that are used by a group of trade associations, such as Siam Cement Group (SCG) and Charoen Pokphand (CP) group.
Marks represent the most valuable types of IP in the market since the market value for famous brands can easily reach billions of dollars despite the fact that, in comparison to no brand products, there is barely any functional difference between them.